Twitter’s Strategy To Dominate Mobile Advertising Now Includes TapCommerce

TapCommerce is a venture-backed mobile technology company headquartered in New York City’s Union Square – and it is also now in Twitter’s nest. Twitter has reportedly acquired the mobile advertising technology firm for $100 million to position itself to boost its mobile advertising capabilities, with a focus on advertising retargeting technologies. As reported by CNET, TapCommerce’s […]

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A Guide to Local Content Marketing for Small Businesses

A significant portion of Google searches relate to a specific location. People search for things like “pizza New York City” or “spa Daytona Beach” millions of times per day. That’s because location is just as important for your website as it is for real estate. Tagging your content with relevant local information can draw in […]

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50 Green Franchise Opportunities for the New Year

Franchise businesses are going green. Joel Libava of The Franchise King wrote in a recent post, “We are in the early stages of franchise concepts becoming more conscious of how they affect the world around them, and how they can start becoming part of the solution. After all, more than 50 percent of all service and […]

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People More Likely To Choose a Smartwatch Over Glasses

Sure, it seems these days that Google Glass grabs the headlines. But it turns out more people say they would be likely to choose smartwatches over glasses, when it comes to wearable tech. Perhaps more surprisingly, most said they were unlikely to choose either. Of 417 consumers surveyed, 411 respondents answered questions about wearable technology […]

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What Question Would YOU Ask Barbara Corcoran of Shark Tank?

Barbara Corcoran, of the hit ABC TV Show, “Shark Tank,” is coming to a computer screen near you.  If you have a question you’d like to ask her, this is your chance. In addition to being a “Shark” on the show, Barbara Corcoran is also an investor, businesswoman, speaker, author and syndicated columnist. She’s a self-made success, […]

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Book Review: 365 Personal Brand Marketing Thumb-Rules

In Vikram Rajan’s “365 Personal Brand Marketing Thumb-Rules: Daily Reminders for Rainmakers: Lawyers, Accountants, Financial Planners, Real Estate and Health & Wellness Professionals”, you get to actually be the author of your own business’ destiny. In my copy, there is a handwritten note from Vikram that says “This book is not meant to be ‘read’ […]

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